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157%
Higher lead conversion

Design

Anyone can make a pretty site.

But does yours drive revenue?

Conversion focused design

Good design is not a goal.

Good design is simply a tool to maximize business metrics: ROI, CTR, bounce rate etc…

Don’t obsess over your logo

Nobody remembers your logo until they have seen it dozens of times.

Don’t spend weeks on a color scheme

A quick 5 pack of complementary colors is enough.

Don’t pick some trendy template

Just because it looks good, doesn’t mean it will perform well.

What do we focus on instead?

A/B Testing
We constantly run tests of multiple versions of your page to see which version best meets your goals.
Bounce Rate
Are over half your site visitors leaving your pretty page in less than 30 seconds? Let’s find out why.
Calls to Action
Does each page have a clear goal, and does the content steer the viewer towards that goal?
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Accessibility
26% of Americans have a disability. Is your site optimized for people who cannot use their eyes or ears?
Content Creation
Do you have enough content, updated regularly, to let google and your users know your page is active?
Analytics
We analyze dozens of data points to see what is working and what needs to be adjusted for optimal success.

Our Process

People focused design

Onboarding
We gather all of your business goals, ideal customer, and the data about your current site.
Design Language
We define a repeatable template of styles, shapes and colors to be used for all site pages and collateral.
Create Templates
Design reusable pages optimized to your business goals for different parts of your site, for max efficiency of creating new pages.
Implementation
Push all content to the site using our template framework, then monitor and tweak based on results of testing and analytics.
“Iterated goes so much deeper than just pretty pages. They make designs that solve actual problems”
John Nonno
VP
DesignLab
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Ready to try?

Start with a free report on your site’s design, with a data based roadmap to reach your business goals.