01
Introduction
GoLance
400% improvement in page load times
UI / UX, Analytics, Operations,
Infrastructure
GoLance is a payments platform and remote work marketplace with over 500,000 users and over 50M in revenue. They have a time tracking desktop app for Mac & PC, a web app for publishing jobs, and an extensive custom-built payments infrastructure to pay employees and freelancers in over 80 countries.
02
Speed
Infrastructure Gains
Diagnose all the moving parts
Amazon AWS
Docker
GoLance noticed they were having a lot of feedback from users about slow load times on some pages of the app, and certain days of the week.
03
Users
Improving UX for Key Users
Start by asking and measuring.
User Feedback,
Analytics,
UX Wireframing,
UI Redesign
GoLance wanted to increase the number of companies posting job opportunities on their marketplace. We started with in depth interviews with key users to determine what was preventing them from posting more.
We complimented this feedback by implementing granular tracking of all parts of the landing pages and logged-in app using Segment and Google Analytics. This allowed us to separate the 2 user types, companies and workers, and determine what features they were using, and where we were losing users.
After analyzing data, strategizing and prioritizing, we created a roadmap to improve the design of the core platform and decrease onboarding time for new users.